Tips on How to Manage Outside Agencies
Tips on How to Manage Outside Agencies By Shannon Stull Carrus I often get questions about how to manage outside agency relationships effectively. Surprisingly, the issues are often unrelated to the...
View ArticleHOWseGuest: Keeping it Fresh
Keeping it Fresh By Shannon Stull Carrus It's easy for in-housers to get swept up in the "same 'ol" routine of working in-house; same brand, same colors, same logo, same projects … day-after-day (and...
View ArticleHave You Ever Gotten Lost In Translation?
Have You Ever Gotten Lost In Translation? By Shannon Stull Carrus A couple of weeks ago, I was invited to a special blogger preview at the local opera. The event was set up by the opera’s internal PR...
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